PROJECT:
BRANDING
YEAR:
2024
Kingsbury Rebrand
BRIEF
Rebrand a town of choice by researching its history, culture and community to uncover what truly defines the area. The brief called for a visual style guide and research report explaining the rationale, plus mock-ups showing how the new branding would look applied across the town.
SOLUTION
For Kingsbury's rebrand, I centred the identity on its people. The logo simplifies the area's main roundabout, with each shape representing a different religion and culture present in the community. These shapes then extend across supporting materials for a consistent, cohesive identity.
