PROJECT:
BRANDING
YEAR:
2026
Childhood Offline
BRIEF
Children are increasingly filmed and monetised on family social media accounts without consent, with little public awareness of the risks. A charlty can be created to expose this issue and campaign for children's digital rights, targeting parents, platforms, and policymakers alike.
SOLUTION
Childhood Offline builds awareness through branding, an app and website, and an advert exposing how children's images circulate beyond parental control. A pop-up installation at King's Cross used live face-blurring technology, 'The Offline Filter', to let the public physically experience losing control of their image.
